Hello, I’m Sonia

With over a decade of design experience, I am a full-stack, hands-on UX and Product Leader. I excel at transforming complex processes into user-centric experiences that drive business results by tackling intricate problems and translating vague concepts into clear, impactful visions.

My expertise spans HR, real estate, legal, tax, accounting, supply chain, retail, e-commerce, and logistics, making me a valuable asset for companies seeking to optimize internal processes and deliver exceptional experiences to B2C and B2B customers.

Teams I worked with
BBC
XPO Logistics
Dicks Sporting Goods
Workday
Vertex Inc.
Royal Holloway University
Thomson Reuters
TotalJobs Group
CW Jobs

  • Simplifying Medical Bill Management and Payment

    MediFlex simplifies medical bill management by consolidating bills, providing detailed charge breakdowns, and enabling secure payments—all in one app for patients and caregivers.

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  • From Chaos to Control: XPO Logistics Empowers LTL Shippers with a Frictionless Experience

    XPO operates in the logistics industry, providing freight transportation, supply chain solutions, and logistics management.

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  • XPO LTL Dispatch Gets a Boost: 50% Faster Decisions with Enhanced Trip Monitoring

    XPO operates in the logistics industry, providing freight transportation, supply chain solutions, and logistics management.

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  • Indirect Tax Made Easy: Empowering Tax Professionals

    Indirect Tax is a part of Thomson Reuters ONESOURCE Tax and & Accounting and serves the tax and accounting industry, providing tax compliance and automation software solutions.

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  • Click. Buy. Hire: Redefining Recruitment Through an E-Commerce Lens

    TotalJobs is one of the UK’s largest recruitment platforms, offering online job listings, career resources, and recruitment services tailored to job seekers and employers.

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  • Revamping the legacy system to supercharge reverse logistics at distribution centers

    The largest sporting goods retailer in the U.S., specializing in sports and outdoor products. 

    Coming soon