Hello, I’m Sonia

UX & Product Leader

I design and lead the work behind complex enterprise products, turning dense, high-stakes workflows into tools people can use with confidence.

My work spans logistics, retail supply chains, tax and accounting, legal, recruitment, HR and healthcare, for business and consumer products alike.

At a glance

15+years as a research and design practitioner
6+years of design leadership and people management
Built and led blended teams of designers, researchers and contractors, and created design systems used by UX and engineering teams alike.

Teams I’ve worked with

Selected work

Simplifying Medical Bill Management and Payment

A mobile app that brings medical bills from different providers into one place, explains every charge, and lets patients and caregivers pay securely.

Designing loyalty inside Dick’s new in-store register: account lookup, enrolment at the counter, rewards and points days, without slowing the line.

Designing the vendor claims workflow in RELOS for the buyers who create claims, the approvers who decide on them and the DC leads who ship them.

A redesigned LTL customer portal that lets shippers track freight, get documents and pay invoices themselves, instead of calling customer service.

Redesigning ONESOURCE Indirect Tax Determination so tax professionals can manage global tax rules in one place.

A self-service job advertising platform for UK recruiters: post a job, buy credits and pay in one flow, then manage, message and schedule candidates.

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