Hello, I’m Sonia

UX & Product Leader

I design and lead the work behind complex enterprise products, turning dense, high-stakes workflows into tools people can use with confidence.

My work spans logistics, retail supply chains, tax and accounting, legal, recruitment, HR and healthcare, for business and consumer products alike.

At a glance

  • 15+years as a research and design practitioner
  • 6+years of design leadership and people management
  • Built and led blended teams of designers, researchers and contractors, and created design systems used by UX and engineering teams alike.

Teams I worked with

  • Dick's Sporting Goods
  • Workday
  • Vertex Inc.
  • XPO Logistics
  • Thomson Reuters
  • Totaljobs Group
  • CW Jobs
  • Royal Holloway, University of London
  • BBC
  • Seymours

Simplifying Medical Bill Management and Payment

A mobile app that brings medical bills from different providers into one place, explains every charge, and lets patients and caregivers pay securely.

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From Paper to Handheld: Digital Non-Compliance Reporting for Distribution Centers

Replacing manual non-compliance reporting at distribution centers with a clear digital workflow for the teams who process claims and defective stock.

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From Chaos to Control: XPO Logistics Empowers LTL Shippers with a Frictionless Experience

A redesigned LTL customer portal that gives shippers a simpler, self-service way to quote, book and manage their shipments.

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XPO LTL Dispatch: Faster Decisions with Enhanced Trip Monitoring

Better trip monitoring for pickup and delivery dispatchers and planners, so they can see routes clearly and act sooner.

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Indirect Tax Made Easy: Empowering Tax Professionals

Redesigning ONESOURCE Indirect Tax Determination so tax professionals can manage global tax rules in one place.

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Click. Buy. Hire: Redefining Recruitment Through an E-Commerce Lens

A self-service platform that let UK employers and recruiters post jobs and manage candidates online, designed around a familiar e-commerce flow.

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Revamping the legacy system to supercharge reverse logistics at distribution centers

Modernizing a legacy reverse logistics application used by buyers, vendors, finance and claims teams.

Coming soon
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