Hello, I’m Sonia

UX & Product Leader

I design and lead the work behind complex enterprise products, turning dense, high-stakes workflows into tools people can use with confidence.

My work spans logistics, retail supply chains, tax and accounting, legal, recruitment, HR and healthcare, for business and consumer products alike.

At a glance

15+years as a research and design practitioner
6+years of design leadership and people management
Built and led blended teams of designers, researchers and contractors, and created design systems used by UX and engineering teams alike.

Teams I’ve worked with

XPO Logistics: From a Phone Call to Self-Service

A redesigned LTL customer portal that lets shippers track freight, get documents and pay invoices themselves, instead of calling customer service.

A mobile app that brings medical bills from different providers into one place, explains every charge, and lets patients and caregivers pay securely.

Redesigning ONESOURCE Indirect Tax Determination so tax professionals can manage global tax rules in one place.

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