Journal
Disclaimer: The views, opinions, and ideas expressed in this journal are solely my own and do not represent those of my employer, past or present. Any references to my work or industry are based on my personal experiences and should not be interpreted as official statements, policies, or endorsements from my employer. Additionally, the suggestions provided here are meant for informational purposes only and are not intended to replace professional advice or reflect company practices. Please note that all fictional content is purely imaginative and is not related to any real persons, organizations, or events.
Breaking the Mold
XPO Logistics, an LTL business unit, experienced notable growth in customer satisfaction, revenue, and product success. This achievement was attributed to a steadfast commitment to user experience (UX), incorporating user-focused design principles, and fostering a culture of empathy and collaboration. As the UX Manager, I played a key role in overcoming challenges such as limited user research, inconsistent experiences, fear of failure, and a lack of awareness.
